Chichibugahama, a scenic spot on the Seto Inland Sea.

A few years ago, photos capturing stunning scenery resembling the Uyuni Salt Flats in Bolivia became a sensation on social media, particularly at the picturesque Chichibugahama beach in southern Japan. Since then, on holidays, this beach has been bustling with families and young people. The increased activity has led to the emergence of restaurants and cafes, enhancing its appeal as a tourist destination. A popular attraction is capturing the beautiful sunset, selected as one of ‘Japan’s Top 100 Sunsets,’ as a backdrop in photographs.